![]() Skittles doesn’t take life too seriously. It’s all about interacting and Skittles is renowned for keeping things light and breezy where possible. This goes to show that huge marketing campaigns aren’t always needed to boost engagement. Their requests for organic content and replies are often basic, but the interaction keeps coming. Like Netflix, Skittles is all about witty engagement. Good effort, especially during a time when social media and movie consumption was at a lockdown high.įun Fact: Netflix had to hire 2,000 customer support staff to handle the increased viewership. Not only did it prompt a host of funny responses, but it also allowed Netflix to promote their extensive movie listings to fans. The brand also encouraged epic engagement with the below tweet. With 8.2 million followers on Twitter alone, Netflix used humour to poke fun at the year 2020 while simultaneously promoting the hit series You. ![]() This was partly due to epic shows like Tiger King and Love is Blind, but also down to their exceptional social media efforts. We don’t want to keep on about covid-19, but let’s just say that Netflix doubled their expected tally of new subscribers during lockdown. Wendy’s is a salty, snarky brand that regularly teases Burger King, McDonalds and KFC. ![]() It’s a great way to grab attention with the video campaign receiving over 1.3 million views. Video content will dominate over 80% of all internet traffic by 2021.With indoor spaces closed during the pandemic, Wendy’s got creative and decided to promote their drive-through with a free offer and some genius wordplay. Funny and cute, the ‘not a single string attached’ tagline also added to the light-hearted nature of this campaign which in itself was a great way to draw people to their drive-through. As well as joking with fans and posting some pretty quick-fire comment replies, Wendy’s also came up with a recent social distancing campaign based around the concept, “If we can’t hug, we might as well nug.” You can check it out here. And it involves a whole load of sarcasm and wit. Far more than just a fast food chain, Wendy’s has totally nailed their brand image. They led by example, offering ideas in video form to increase interestĪh Wendy’s.They made us all feel bonkers which helped ease the boredom.They went for more than just the hard sell and offered charity initiatives.Why Innocent Drinks rocked our pandemic world: Creative and on trend, Innocent Drinks upped their corporate responsibility game by donating money for each video to Age UK and rewarding their favourite videos with free smoothies. While posting daily is a great way to spread brand awareness, Innocent Drinks also encouraged engagement by hosting a funny lockdown competition based around doing useless things on your sofa. Throughout the covid pandemic, the brand has been tweeting highly relatable Daily Reminder posts in an effort to make people smile, stay in the spotlight and remind people they’re not alone in the lockdown struggle. Popular smoothie company Innocent Drinks regularly lights up Twitter with relevant humour. So now for the funny stuff… #1 Innocent Drinks The lesson? Read the room, know what climate you’re operating in and approach with caution. The situation got a whole lot worse when presidential candidate in 2019 Elizabeth Warren tweeted a very on-point reply. Chase bank found this out the hard way after posting a tweet that seemed to call out its audience for bad spending habits. Teasing your consumers unnecessarily is a no-no.Even if you’re trying to join in with topical subjects such as Pride Month, Covid-19 or Black Lives Matter in a positive way, it could backfire if you’re not highly vigilant. Social media is a sensitive place at the moment. Avoid anything offensive in an attempt to be funny.If you’re extremely corporate across all other social media channels and your website, but a barrel of laughs on Twitter, your fans might end up confused. If you’re going down the funny route on social media, make sure it fits your brand image. Notoriously cheeky (excuse the pun) brand Charmin did this excellently with the #DollyPartonChallenge. DIVERSE! One thing you can do is to check out funny trends and make them unique to your brand as this shows you’re relevant and willing to keep up with social media banter. So, be sure to have your memes and one-liners approved by a diverse marketing team. Something you consider humorous could attract a bunch of negative comments. Here’s our pick of the top 10 brands that do humour in social media marketing.Īdding Humour To Your Content Marketing Strategy. Since covid-19 hit and the world got a little gloomy, 58% of consumers want to see more content that make them laugh. And that’s good news considering 40% of consumers follow social media accounts specifically to be entertained.
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