what activations do they walk past, how much time do they spend in certain areas away from their seats, etc.)Ī. Edward Ernst: Caplin (prontocx) what're your long term plans for the “modern mobile wallet”? Seemingly, you're already tracking each fan's journey from the turnstile to their seat and then to different vendors – what would be some of the challenges for expanding this tracking throughout an entire stadium? Coming from the world of sponsorship, I'd be very interested if you see this as a way to map out the total fan experience from entry to exit (e.g. Changing default behavior isn’t easy, especially with fans just now getting really comfortable QR codes in mobile ticketing. There’s a lot of integration work required with ticketing, access control, Apple requirements, marketing and communications, and fan/customer education.Ĭan’t underscore the need for focus on marcom and fan education enough. It’s actually a lot of fun monitoring the turnstiles watching fans come in… when people hold their smartphone near the reader and they come through the gates, it’s like ‘wow, that was easy’ and you can see fans are tickled.īut it’s definitely not easy to get up and running. We all know NFC/contactless works, but it’s a game-changer when you get to use your iPhone or Apple Watch instead of traditional physical cards. The reaction from fans has been very positive… there’s a genuine element of surprise and delight. SKIDATA was also key to getting things off the ground, because they have great hardware and were really motivated to support NFC via Apple Wallet stadium-wide. It’s not just about a mobile wallet, but a ‘modern mobile wallet’! Especially with a mobile-first strategy, and that’s where Pronto is a great fit. They’re hyper focused on delivering the best customer/fan experience possible and see technology as a key part of that. Very pleased to be able to share re Contactless Tickets at Banc of California Stadium.Ī lot of credit goes to the Los Angeles Football Club (LAFC), a new pro soccer/football team in Major League Soccer this year. Sean Callanan: I'll kick things off Caplin (prontocx) can you give us some insight how the project with LAFC started and how the project has gone so far especially feedback from fans in the stands (or at the turnstiles if you will).Ī. If you missed the conversations on the #ama channel, you can read the transcription here including the followup questions from other members. Thanks again to Conrad Caplin from ProntoCX for sharing his knowledge and insights in sports ticketing and innovation.
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