In 2005, Prima became the first broadcaster in Czech Republic to offer a reality show, an adaptation of the successful Hungarian format Való Világ, under the name Vy Volení. New programming would help Prima to become a factor in the ratings, and, by 2003, FTV Prima's broadcasting license was extended until 2018. In 2001, Prima launched a broadcast from Klínovec, thus increasing its coverage to 72.3% of the country and setting its first records in viewership. The broadcaster also began to expand its coverage and ended its relationship with some local channels, allowing Prima to expand using its own infrastructure, still with the obligation to broadcast some regional programmes. Prima is also well known for broadcasting German and French crime series. The new management, led by Kateřina Fričová, distanced itself from Nova's aggressive programming concept by increasing the production of original series and shows and the broadcast of very popular classic TV series, mostly of American origin. As a result, and as part of an ongoing complaint from German pay-TV broadcaster Premiere (now Sky) over FTV Premiéra's name being too similar to the former, on October 15, 1996, the broadcaster announced a major relaunch from January 10, 1997, including a new programming concept centered in a family-friendly schedule, and the renaming of the broadcaster as Prima televíze, with a new brand designed by American company Novocom. However, FTV Premiéra suffered from the beginning of its national broadcast, as TV Nova had caught Premiéra into a headstart, and its programming was being considered as inferior and unattractive compared to the innovative and brash programming offered by its new private competitor. The signal would be encrypted on August 1, when formal transmissions on satellite officially began. This satellite signal formally made Premiéra a de facto fourth national network, and was intended primarily as a distribution signal for local transmitters and cable television. Eventually, the FTV Premiéra signal was uplinked into the DFS Kopernikus-2 satellite at 28.5 ° E, on the morning of Friday, June 9, 1995. By early 1995, coverage was expanded into the Liberec-Ještěd, Zlín-Tlustá hora, Ostrava-Hošťálkovice and Plzeň-Krkavec, however, the much-promised satellite uplink into the Hot Bird satellite was postponed. On June 28, 1994, Premiéra became licensed to uplink its signal into the Hot Bird satellite, allowing the broadcaster to expand its coverage nationwide. The Prime Minister's office rejected the accusations, as the intervention of FTV Premiéra was supposed to help them with funding and at the same time increase viewership. Some local broadcasters were not satisfied with this proposal and complained about the council's action, as they would be limited by broadcast time and Premiéra could had a hand on the allocation of licences. Some months later, FTV Premiéra was allowed to expand its coverage to a national audience using the facilities of other privately owned regional TV services which were being licensed by the Broadcasting Council. Through its first year, the channel only broadcast to the Prague metropolitan area, with a mix of regional programming and imported American TV series dubbed into Czech, such as The A-Team. FTV Prima's history began when FTV Premiéra obtained the first ever privately owned TV license in the Czech Republic on November 26, 1992, and its official broadcast began on June 20, 1993.
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